Why I built this
People ask what I do. I never have a good answer. I can tell them what my job title at the time is, or that I'm between contracts. That's never captured it.
Most of what I do has never sat in one lane. The most interesting stuff happened in the gaps between lanes. The space where you go, "oh, shit! My blind spot!"
That's a hard thing to fit on a business card (or an insurance claim).
I tried. A LinkedIn headline that didn't say anything. A one-line bio that called me a "consultant" and was technically true. A CV that lined up like a polite chronology and missed the whole shape. Each version was accurate. None of them said anything.
So I built this site instead
The point isn't to summarise me. It's to show enough of the work that someone can decide for themselves.
I've MC'd an annual ball in Thailand to impress someone, organised pub crawls in Cambodia while stuck in Phnom Penh without a passport, pitched a gamification strategy to BP in San Francisco after a sixteen-hour flight from Bangkok, built an events platform for a political party, turned "we don't have campaign data" into a Spotify-style season recap for 100,000 people in two weeks, launched Uber in Wellington, ran a crowdfunding round for a Maori housing startup, spent a few months as a band photographer, helped run the Aotearoa Music Awards, and once accidentally hit send on an all-company email forwarded by leadership, not noticing the exec team's replies were still buried under the template.
I'm fluent in marketing, tech, exec, finance, and Norwegian. I'm as comfortable with writing SQL and R as I am working in Photoshop or Figma.
If you need someone comfortable operating between the lanes, who sees blind spots as opportunity, not pending insurance claims, that's me.
The site is the answer I can't give in conversation.
It's also a scratch pad. I could have told Claude to have a site live by lunchtime. I didn't want that. I wanted a space where I could play around. Somewhere I could build things and softly launch them into the world. A place to do things that no sane employer would pay me to do. Building for fun is how I stay good at building for purpose.
There's a rave mode hidden in the footer. The newsletter signup is a ticket stub with my face on it. There's a colour palette that's supposed to shift with the time of day where you are, currently disabled because I haven't decided which palette to shift to yet. None of these need to be here. They're here because I wanted them.
A man named Dan describes me as a directed energy weapon. The easiest way to show what that means is to point at the work or aim me at the problem. So that's what this is.
You'll figure out the rest if we end up talking. The football I follow more than is reasonable, the EDM, the rabbit holes that keep turning into projects.
If you want to chat about what you're working on, there's nothing I'd enjoy more. If we don't, that's cool too. Thanks for reading, and keep building.