STEFFEN RUSTEN

Steffen
Rusten

M-shaped, allegedly. Strategy, marketing, data, modelling.. whatever the opportunity demands.

Melbourne, Australia
A guy who makes shit happen at a rapid rate.
Source // Maggie
RECENT // 2026
ALL WRITING
The best things in life come from not taking it so seriously. Going through the wrong door so confidently that people hold it open. Listening to people at any level. Clicking "view source" on an entire organisation. Asking the questions others are too smart to ask.

1. Move fast, look after people

Happy people build better things. Businesses that people enjoy working for produce better results. It's not complicated.

2. Automate boring work

If it's inane and mind-numbing, a machine should do it. Free people up for the stuff that actually needs a brain. Keep AI away from creative work. Give no art to AI.

3. Know your numbers

Success is never down to one factor or person. Last-click attribution isn't a shortcut, it's a smoke screen. Understand significance, statistically.

Notes from between departments.