STEFFEN RUSTEN

Steffen
Rusten

Fluent in growth, marketing, data, and finance. Your best opportunities are between departments.

Melbourne, Australia
A guy who makes shit happen at a rapid rate.
Source // Maggie
RECENT // 2026
ALL WRITING
The best things in life come from not taking it so seriously. Going through the wrong door so confidently that people hold it open. Listening to people at any level. Clicking "view source" on an entire organisation. Not being afraid to ask the stupid questions.

1. Move fast, look after people

Happy people build better things. Businesses that people enjoy working for produce better results. It's not complicated.

2. Automate boring work

If it's inane and mind-numbing, a machine should do it. Free people up for the stuff that actually needs a brain. Give no creative work to AI.

3. Know your numbers

Success is never down to one factor or person. Last-click attribution isn't a shortcut, it's a smoke screen. Understand significance, statistically.

Notes from between departments.