Defining strategy, analysing data, running marketing campaigns, advising on financing, due diligence, coming up with left-field ideas… whatever the adventure demands.
It's always coffee time somewhere.
Built the first Season Wrapped campaign using on-slope customer data that nobody thought could reach the ESP.
Spotted the opportunity from a throwaway comment in a meeting. Built the data infrastructure, designed the badge schema, briefed the SVGs, wrote the Python to generate 100,000+ personalised images, and sent them all. Parents requested kids' versions. Non-subscribers DM'd asking for theirs. Two weeks from concept to send.
Started with zero trips per week and no presence. Built driver supply in a hostile regulatory environment.
Shifted from demand to supply within a week. Ran political campaigns, converted taxi drivers, launched UberIcecream across four cities, two where Uber didn't even operate. 100+ fulfilment staff, hub-and-spoke logistics, ice cream flown nationally. Left at 10,000+ trips per week.
Responded to a Bluesky post and within a day was deep in an investment prospectus for a kaupapa Māori housing organisation.
Positioning, financial modelling, risk assessment, projected budgets, the full investment round. $120K+ raised from hundreds of investors on PledgeMe. Still helping develop their business models and organisational strategy.
Conceived and ran a free-to-enter World Cup predictions competition with a $5M prize. Beat sign-up and revenue targets by big margins.
Convinced the business to put up a $5M prize, brokered insurance through to a London underwriter, briefed and managed the agency build, coordinated IT, managed demand at 300% of expected entries. Then built a model across 30,000+ entries to identify who would have profited from their picks and handed it to CRM to deliver an email campaign that exceeded sign-up and betting turnover targets by more than 30%.
Strategy Manager at a gamification startup in Bangkok. Built pricing models and gamification strategies for banks and telcos.
Flew to San Francisco to pitch a gamification solution to BP executives. Made the shortlist of two. When the company hit financial trouble, proactively offered resignation to free up runway for the team.
Built the first Season Wrapped campaign using on-slope customer data that nobody thought could reach the ESP.
Read moreSpotted the opportunity from a throwaway comment in a meeting. Built the data infrastructure, designed the badge schema, briefed the SVGs, wrote the Python to generate 100,000+ personalised images, and sent them all.
Parents requested kids’ versions. Non-subscribers DM’d asking for theirs. Two weeks from concept to send.
Started with zero trips per week and no presence. Built driver supply in a hostile regulatory environment.
Read moreShifted from demand to supply within a week. Ran political campaigns, converted taxi drivers, launched UberIcecream across four cities, two where Uber didn’t even operate. 100+ fulfilment staff, hub-and-spoke logistics, ice cream flown nationally.
Left at 10,000+ trips per week.
Responded to a Bluesky post and within a day was deep in an investment prospectus for a kaupapa Māori housing organisation.
Read morePositioning, financial modelling, risk assessment, projected budgets, the full investment round. $120K+ raised from hundreds of investors on PledgeMe.
Still helping develop their business models and organisational strategy.
Conceived and ran a free-to-enter World Cup predictions competition with a $5M prize. Beat sign-up and revenue targets by big margins.
Read moreConvinced the business to put up a $5M prize, brokered insurance through to a London underwriter, briefed and managed the agency build, coordinated IT, managed demand at 300% of expected entries.
Then built a model across 30,000+ entries to identify who would have profited from their picks and handed it to CRM to deliver an email campaign that exceeded sign-up and betting turnover targets by more than 30%.
Strategy Manager at a gamification startup in Bangkok. Built pricing models and gamification strategies for banks and telcos.
Read moreFlew to San Francisco to pitch a gamification solution to BP executives. Made the shortlist of two.
When the company hit financial trouble, proactively offered resignation to free up runway for the team.
On being genuinely deep across multiple domains, and why the valleys between the peaks are where the interesting work happens.
Read moreComing soon.
Open article →How a throwaway comment in a meeting became the highest-performing email campaign in the company's history.
Read moreComing soon.
Open article →Why the word undersells the depth, and what happens when you stop staying in your lane.
Read moreComing soon.
Open article →